Tallinn, Estonia

The road less travelled: Four hidden gems away from the holiday hotspots

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Newmarket Holidays

Discover vibrant towns and areas of exquisite beauty with a step off the beaten path of the world’s most popular holiday destinations.

It’s no surprise that some destinations are so popular amongst travellers. Whether it’s their striking natural vistas or breath-taking ancient landmarks, there’s a reason that they’ve stood the test of time. That’s not to say, though, that they are the only places to explore when visiting their respective countries – there are plenty of spots that deserve just as many plaudits, but which seem to fly under the radar for many holidaymakers across the globe.

Our team loves being surprised by hidden treasures in the destinations we visit and believe that they deserve far more recognition than they currently get. With that in mind, they’ve been busy at work compiling a list of their absolute favourite hidden gems that you won’t want to miss out on across some of the world’s most popular travel destinations.

Heraklion, Greece

While Greece is dotted with diverse landscapes, world-renowned historical sights and sun-kissed coastlines, one of its best-kept secrets is Crete’s welcoming capital, Heraklion. It promises an array of cultural opportunities with museums and galleries to enjoy on optional guided tours or at your leisure.

With a walk along its seawalls, you can witness panoramic views of the island’s seaside vistas. Those who go the distance will find a quaint lighthouse at the walls’ end. Having explored all the city has to offer, there are few better ways to unwind than with a chilled glass of Cretan wine as you look out over the Aegean Sea.

Our recommended tour: Ancient Greece Uncovered with Aegean Islands’ Cruise

Segovia, Spain

Spain is home to some of the most popular tourist hotspots across Europe, but you’re just as likely to find memorable experiences among its lesser-known centres. Take the UNESCO-listed old city of Segovia, a forgotten corner of Iberia, for instance. This charming hub is only an hour's drive from Madrid, and showcases Castille and Leon’s rich blend of cultural influence better than most.

Witness the town’s 2,000-year-old Roman aqueduct, soak up the Plaza de Medina del Campo’s Spanish atmosphere and marvel at the spectacular 12th-century Catholic church. If memorable sights are on the agenda, don’t miss out on touring the city’s crowning landmark, the enchanting Alcazar of Segovia, for the ideal end to your time in Castille.

Our recommended tour: Madrid, Toledo & Salamanca

Samarkand, Uzbekistan

Despite being one of the most travelled routes in Central Asia, Uzbekistan has since become one of the continent’s more obscure holiday destinations, and it certainly deserves more recognition. Filled with scenic wonders and ancient sights, the breath-taking home of the Silk Road proudly bears the hallmarks of its mercantile past with its colourful trading domes and grand city fortifications. Samarkand is one such city and promises exquisite sights from sprawling Registan Square to the ornate Guri Amir Mausoleum.

For the perfect introduction to this city, stroll around the Siyob Bazaar, Samarkand’s largest marketplace, or take in the ancient relics and artworks housed in the nearby Afrosiyab Museum.

Our recommended tour: Uzbekistan - Ancient Cities of the Silk Road

Vilnius, Lithuania

The Lithuanian capital, Vilnius, is a European treasure that often goes under the radar. It’s a city with a rich religious heritage, and visitors can discover its Baroque wonders, from Vilnius Cathedral to the Palace of the Grand Dukes, with a leisurely walk through its charming old town. The imposing Gates of Dawn, and the churches of St. Anne, St. Bernadine and St. Michael, top the city’s historic Christian treasures, and are a must-see for pilgrims and culture buffs alike.

What’s more, Vilnius makes up only a small section of the Baltics and offers easy access to neighbouring Estonia and Latvia. With that in mind, no trip to the region would be complete without also taking in the thriving commercial hub of Tallinn or metropolitan Riga, too!

Our recommended tour: Baltic Capitals - Tallinn, Riga & Vilnius

Uncover your secret haven with Newmarket Holidays

Whether you’re after fewer crowds, sights you might not have seen before, or a more authentic look at your chosen destination’s culture, these spots are the perfect choice to freshen up your travel plans. Give our friendly holiday planners a call to get the ball rolling on your next wish-list tour, or browse our full range of destinations.

Our recommended tours

AS 206387390 Mykonos, Greece
New
Ancient Greece Uncovered with Aegean Islands' Cruise
Greece, Turkey
Pair tours of Greece’s finest heritage sites, from Athens to Olympia, with a four-day cruise around a collection of idyllic Aegean islands.Tour & CruiseFly Local+ 2 More
  • Soak up Santorini’s idyllic vineyard-laden vistas on an evening’s visit and perhaps sample a few of the local labels
  • Wander around the site of Olympia, the historic birthplace of the Olympic Games
  • Witness the treasures of the Cretan capital, Heraklion, and visit the magnificent Palace of Knossos, the fabled home of the minotaur
  • 12 days from £2,699 pp

    Flights included
  • Dates Available

    April 2026 - October 2026

  • Duration

    12 days

  • Depart From

    14 airports

  • Excursions & Visits

    9 included

  • Meals

    20 included

Toledo, Spain
New
Madrid, Toledo & Salamanca
Spain
Uncover the colourful history of Spain’s central region with visits to its provincial centres and their most impressive UNESCO-listed landmarks.City / CentralHistory & Culture+ 2 More
  • Meander through Madrid, Spain’s metropolitan capital, with a tour of its most lively public squares
  • Marvel at Segovia’s finest landmarks, from its 160-arch Roman aqueduct to the city’s famous medieval castle
  • Explore Toledo, home to a diverse collection of religious quarters and a magnificent hilltop castle
  • 8 days from £1,799 pp

    Flights included
  • Dates Available

    October 2025 - October 2026

  • Duration

    8 days

  • Depart From

    17 airports

  • Excursions & Visits

    6 included

  • Meals

    8 included

Registan Square, Samarkand
15% off
New
Uzbekistan - Ancient Cities of the Silk Road
Uzbekistan
Visit Uzbekistan with Newmarket Holidays. Book now and follow the path of the ancient silk road.City / CentralIconic Landmarks+ 1 More
  • Discover Samarkand’s Timurid past with guided tours of its famed monuments
  • Witness Uzbekistan’s diverse natural beauty, from its rugged alpine landscapes and river valleys to the expansive ‘red deserts’
  • Delve into the history of the Great Silk Road with stops in UNESCO-listed Bukhara, a major hub of Islamic culture, and Khiva
  • 11 days from £2,416 pp

    was £3,019 pp

    Flights included
  • Dates Available

    September 2025 - November 2027

  • Duration

    11 days

  • Depart From

    1 airport

  • Excursions & Visits

    12 included

  • Meals

    21 included

 Tallinn, Estonia
UP TO 15% OFF
Baltic Capitals - Tallinn, Riga and Vilnius
Latvia, Lithuania, Estonia
Experience the vibrant tapestry of the Baltics, where historic landmarks blend seamlessly with modern metropolises, offering a diverse journey through Estonia, Latvia, and Lithuania.Best SellingFly Local+ 4 More
  • Discover the rich cultural heritage of Tallinn, with visits to its Hanseatic old town, Alexander Nevski Cathedral and Kadriorg Park
  • Experience authentic Estonian culture during a tour of the country’s oldest city Tartu and its renowned university
  • Call at the exquisite Rundale Palace, an 18th-century baroque treasure, and the Hill of Crosses, a sacred Lithuanian pilgrimage site
  • 8 days from £1,425 pp

    Flights included
  • Dates Available

    September 2025 - October 2026

  • Duration

    8 days

  • Depart From

    10 airports

  • Excursions & Visits

    8 included

  • Meals

    9 included

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