Ambition at sea

Ambition Cruise Ship

Enjoy Buy One, Get One Half-price on 2027-28 cruises

Ambition at sea
Ambition at sea

Introducing Ambition

2023 brought a new ship to the scene! Ambassador has added a second vessel to their fleet. Ambition, the sister ship to Ambience.

Guests have the opportunity to enjoy premium-value, authentic trips on board this beautifully designed ship, featuring 680 cabins, including 113 suites with up to 62 square meters of living space. 

Ambition's dining options include two main restaurants, speciality dining options*, and a more casual bistro-style café. Sit back, relax and enjoy a drink in one of her four bars, lounges and pub. Or take in a show in the tiered main theatre, or discover your hidden talents in the card room, library, and craft studio.

Main lobby/atriium on board Ambition

Other facilities include the wellness centre, gym, two swimming pools and a range of retail shops, perfect for days at sea.

With departure ports all across the UK, including Liverpool, Bristol, Newcastle, Dundee, Belfast, and Falmouth, you can set sail even closer to home.

For environmentally-conscious travellers, the vessel is equipped with modern emission reduction technologies, ensuring responsible navigation in environmentally protected waters.

Featured cruises aboard Ambition

View more cruises
Funchal, Portugal
Half-price drinks packages
New
Winter Sunshine Escape to the Canary Islands from Tilbury (A22702)
France, Portugal, Spain
Escape the chill of winter amidst the sunny splendour of the Canary Islands.
  • Explore Brest, followed by a visit to Santiago de Compostela via El Ferrol, known for its historic significance and pilgrimage routes.
  • Discover the lush landscapes of Madeira and the sun-drenched Canary Islands, including La Palma, La Gomera, and Tenerife.
  • Enjoy the vibrant atmospheres of Las Palmas, Puerto del Rosario, and Arrecife, each offering beautiful beaches and volcanic scenery.
  • Logo

    21 days from £1,449 pp

  • Dates Available

    16 February 2027

  • Duration

    21 days

  • Depart From

    London Tilbury

  • Operator

    Ambassador

  • Ship

    Ambition

Rotterdam, Netherlands
Free case of wine
New
Weekend Escape to Holland and Belgium from Tilbury (A22633)
Netherlands, Belgium
Enjoy vibrant autumn colours as you wander through Bruges' medieval streets and sample Belgian chocolates and beers.
  • Wander through Bruges’ medieval streets, enjoying the vibrant autumn colours while sampling Belgian chocolates and beers.
  • Explore Amsterdam’s picturesque canals, taking in the cozy autumn atmosphere of the ‘Venice of the North.’
  • Visit renowned museums in Amsterdam, including iconic cultural landmarks.
  • Logo

    5 days from £389 pp

  • Dates Available

    27 November 2026

  • Duration

    5 days

  • Depart From

    London Tilbury

  • Operator

    Ambassador

  • Ship

    Ambition

St Marys, Isle Of Scilly
Half-price drinks packages
New
Treasures of Scandinavia, British Islands and Northern Europe from Dundee (A22616DD)
Germany, Netherlands, Norway, Sweden, Guernsey
Set sail on a scenic cruise visiting Oslo's cultural gems, Lysekil's coastal beauty, Bremerhaven's maritime charm, Ijmuiden's coastal beauty, and the historic allure of St. Mary's and St. Peter Port, blending culture, nature, and relaxation.
  • Begin your journey in Oslo, Norway’s impressive capital, known for its stunning fjords, modern architecture, and rich Viking history.
  • Explore the charming and secluded Lysekil, a peaceful Swedish coastal town with breathtaking natural beauty.
  • Visit the canal-filled streets of Amsterdam, accessible via Ljmuiden, for a blend of history and vibrant culture.
  • Logo

    13 days from £1,339 pp

  • Dates Available

    01 July 2026

  • Duration

    13 days

  • Depart From

    Dundee

  • Operator

    Ambassador

  • Ship

    Ambition

Haugesund, Norway
Half-price drinks packages
New
Springtime Fjordland from Liverpool (A22609LV)
Scotland, Norway, United Kingdom
Norway's landscapes come alive with blooming flowers and verdant greenery in springtime.
  • Explore Molde, known for its panoramic views of snow-capped mountains and charming pastel-painted buildings along the fjord.
  • Take in the dramatic mountain landscapes of Åndalsnes, a gateway to Norway’s majestic peaks and scenic hiking trails.
  • Experience the tranquillity of Olden and its idyllic shores, nestled between towering cliffs and serene glaciers.
  • Logo

    14 days from £1,019 pp

  • Dates Available

    26 April 2026

  • Duration

    14 days

  • Depart From

    Liverpool

  • Operator

    Ambassador

  • Ship

    Ambition

Bergen, Norway
Half-price drinks packages
Scotland, Shetlands and Norwegian Fjords from Liverpool (A22520LV)
Scotland, Northern Ireland, Norway
Experience a unique maritime journey through Scotland and Norway with Newmarket Holidays, exploring historic ports and breathtaking fjords. Book today!
  • Start your voyage in Lerwick, Shetland Isles, where Viking history and rugged landscapes create a captivating introduction.
  • Explore Åndalsnes, a gateway to Norway’s stunning natural wonders, & Geiranger, a UNESCO-listed fjord village surrounded by dramatic cliffs.
  • Immerse yourself in the charm of Bergen, a vibrant city framed by majestic fjords and rich cultural life.
  • Logo

    13 days from £1,369 pp

  • Dates Available

    16 September 2025

  • Duration

    13 days

  • Depart From

    Liverpool

  • Operator

    Ambassador

  • Ship

    Ambition

Geiranger, Norway (1)
Free case of wine
Scotland, Shetlands and Norwegian Fjords from Belfast (A22520BL)
Norway, Scotland
Set sail on a voyage through Scotland and Norway’s breathtaking fjords with Newmarket Holidays, rich in history and stunning natural beauty. Book today!
  • Start your voyage in Lerwick, Shetland Isles, where Viking history and rugged landscapes create a captivating introduction.
  • Explore Åndalsnes, a gateway to Norway’s stunning natural wonders, & Geiranger, a UNESCO-listed fjord village surrounded by dramatic cliffs.
  • Immerse yourself in the charm of Bergen, a vibrant city framed by majestic fjords and rich cultural life.
  • Logo

    13 days from £2,459 pp

  • Dates Available

    15 September 2025

  • Duration

    13 days

  • Depart From

    Belfast

  • Operator

    Ambassador

  • Ship

    Ambition

Bilbao, Spain
Buy One, Get One Half-price
New
Cultural Gems of the Iberian Peninsula and France from Portsmouth (A22708PO)
Spain, France
Discover the historic and cultural highlights of northern Spain and France on a scenic cruise visiting charming ports from Santiago de Compostela to Cherbourg.
  • Explore Santiago de Compostela and Bilbao.
  • Discover picturesque French ports including Brest and Cherbourg.
  • Enjoy relaxing sea days to unwind.
  • Logo

    13 days from £1,459 pp

  • Dates Available

    28 April 2027

  • Duration

    13 days

  • Depart From

    Portsmouth

  • Operator

    Ambassador

  • Ship

    Ambition

Bordeaux, France
Buy One, Get One Half-price
New
Classic French Escapes: Bordeaux, Brest, Cherbourg and Honfleur from Belfast (A22710BL)
France
Cruise from Belfast to explore France’s coastal gems, including Bordeaux, Brest, Cherbourg, and Honfleur, on a relaxed and scenic sailing.
  • Depart from the vibrant port of Belfast.
  • Explore the riverside city of Bordeaux.
  • Discover historic waterfronts in Brest and Cherbourg.
  • Logo

    13 days from £1,459 pp

  • Dates Available

    13 May 2027

  • Duration

    13 days

  • Depart From

    Belfast

  • Operator

    Ambassador

  • Ship

    Ambition

Cadiz, Spain
Buy One, Get One Half-price
New
Mediterranean Moments and Atlantic Echoes from Dundee (A22718DD)
Portugal, Gibraltar, Spain
Sail between Portugal and Spain, experiencing the Mediterranean’s charm and Atlantic’s beauty with coastal city highlights and relaxing sea days.
  • Explore historic Porto, gateway to Portugal’s wine country.
  • Visit the legendary Rock of Gibraltar.
  • Wander through Cádiz, one of Europe’s oldest cities, where palm-lined plazas and golden domes reflect centuries of maritime history.
  • Logo

    20 days from £2,489 pp

  • Dates Available

    27 July 2027

  • Duration

    20 days

  • Depart From

    Dundee

  • Operator

    Ambassador

  • Ship

    Ambition

Spotlight on Ambition

The Ambition ship will undergo detailed upgrades to ensure every guest enjoys an authentic, sustainable cruise experience.

Guest areas

Refurbished and upgraded, with sustainability central to decision making.

No single-use plastic

On board, no single-use plastic is a prerequisite

Eco-conscious products

From in-room amenities to staff uniforms the cruise line has selected eco-conscious products

Environmental innovator

Ambition, similar to Ambience will be an innovator for reducing environmental impact

Meeting standards

The ship was upgraded to meet International Maritime Organisation Tier III emission-reduction standards prior to commencing service in 2022

Life on board Ambition

Ambition leisure facilities

Ship Profile

Cabins

714 (including 125 balcony cabins, 113 suites/mini suites, 473 (66%) balcony view)

Passengers

Numbers of passengers on board will usually be around 1200

Built

1999 (refurbished 2022)

Space ratio

40 (gross tonnage divided by number of guests, a metric for space on Ambition per guest)

Crew

500

Gross Tonnage

48,123

Guest/crew ratio

2.40

Classification Society

Rina, Italy

Previous names

Mistral, Grand Mistral, Costa neoRiviera, AIDAmira

Terms and conditions:

Buy One Get One Half Price offer is available on new bookings made from 09:00 26th June 2025 until 23:59 30th September 2025 inclusive. All offers are capacity controlled and subject to availability and may be withdrawn without notice at any time. Buy One Get One Half Price offer applies to the cruise fare only on any Ambition sailing departing between 24/03/2027 - 12/04/2028, and on any Ambience sailing departing between 24/03/2027 - 14/04/2028, applicable on all twin grades. Solo travellers will get a 25% off the applicable full single fare over the same period. Please note this promotion is not applicable to any festive/in port events or any booking made outside of the above sailing dates. See full terms and conditions here.

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