Peatlands Partnership
In 2025 and beyond we’ll be donating £1 for every customer who travels with Newmarket Holidays to support vital peatland restoration projects in Yorkshire.
As part of our ongoing Travel for Good initiative, since 2024 we have been supporting the restoration of damaged peatlands across the UK. This year we will be donating to the Yorkshire Wildlife Trust's Peat Partnership.
Peatlands play a vital role for both people and the planet. This nature recovery work reduces the carbon emitted into the atmosphere from damaged peat, and stores carbon within healthy, revegetated peatland.
Why are we passionate about Peatland Restoration?
• Peatlands are the UK’s ‘national rainforests’—our largest natural carbon store and therefore crucial for tackling climate change.
• But when damaged, degraded peat releases carbon instead of capturing it. The amount of carbon escaping from degraded peat is responsible for 4% of the UK’s greenhouse gas emissions.
• Restoring peatlands doesn’t just cut carbon emissions; it helps prevent floods, reduces wildfire risks, and provides a safe haven for some of our most rare and threatened species.
• By supporting peatland restoration, we’re helping to protect these ancient landscapes for nature, climate, and future generations.
Previous Peatland Restoration Support:
In 2024, we donated over £40,000 to the North Pennines Area of Outstanding Natural Beauty (AONB) Partnership’s peatland restoration programme. Our support will continue to help the North Pennines AONB team to continue its extensive peatland programme, with an area four times the size of Newcastle now under restoration.
Thoughts from our CEO:
Niel Alobaidi, Newmarket Holidays CEO said: “We're hugely proud to be supporting the restoration of damaged peatlands across the UK. In 2025 we will be supporting the Yorkshire Peat Partnership, led by the Yorkshire Wildlife Trust.
“Not only is peatland important for wildlife, but it also represents a huge carbon store, so is essential in efforts to tackle climate change. As such, we are really grateful for this opportunity to be able to directly support the continuing restoration of these areas, which provides an immediate benefit in terms of reducing emissions, as well as a wide range of additional benefits to society.
"Supporting this work is just one strand of our company-wide Travel for Good strategy. We are also focused on reducing our own carbon footprint by conducting a carbon audit of our business to identify where we, our partners and suppliers can reduce our own emissions, and we are also working closely with all our partners to ensure that we increasingly support local suppliers, and that our holidays make a positive contribution to local communities within all our destinations."